Fratelli Desideri is the leading brand in the e-commerce box market, offering a gourmet dinner experience at home, using on Italian haute cuisine's most iconic dishes.

Indeed, Fratelli Desideri's Luxury Meal Kits include gems such as recipes by the 12 Chefs recognised by the Michelin Guide, including Carlo Cracco, Enrico Bartolini, Antonino Cannavacciuolo and Marco Sacco.

From the partnership with F Retail gave rise to the idea of creating a new physical retail project as an addition to the kit sales, offering a tasting experience that completes and strengthens accessibility for the public.In the new stores, in fact, it is possible to taste a selection of gourmet recipes and then repeat the experience by going to the sales floor and purchasing the appropriate Meal Kit with the chef's digital instructions.

The Fratelli Desideri corners are located at the motorway service stations La Pioppa Ovest and San Martino Est and at Milano Malpensa airport.