Risus: The Journey of Rice Between Tradition and Innovation
Risus is a culinary project that celebrates the tradition of risottos, but it goes far beyond, exploring an entire gastronomic world centered around the rice grain. Thanks to the creativity of the Chef, each dish becomes a unique experience, brimming with shades of color, flavor, and texture. The product tells stories of culture and tradition, highlighting locally sourced and zero-kilometer ingredients—a symbol of respectful and innovative production, as exemplified by the Innovation Center G. Natta.
The menu, featuring gluten-free dishes based on rice, ranges from unique main courses to delightful snacks, both sweet and savory, with combinations designed for every moment of the day and tailored to satisfy a broad and diverse audience.
The atmosphere at Risus is informal and welcoming, with a design inspired by the natural charm of outdoor spaces, such as gardens and terraces, conveyed through subtle materials and colors. The project’s inclusive philosophy is reflected in every detail, from service to communication, making every customer feel like part of a community united by the concept of #smartness, which blends wit, elegance, and efficiency.
With the support of FRetail, a replicable format has been created that merges innovation, technology, and food culture. It transforms the traditionally slow risotto experience into a fast-casual opportunity.