ABOUT US
We are partners, not consultants. This is the added value that makes F Retail the key players in every phase of your retail project.In addition to our core, which includes in-house professionals, F Retail makes use of trusted consultants on whom to outsource entire retail and marketing processes to help streamline and expedite every project: the only winning approach in an ever-changing market.
TEAM
Mario Esposito
Founder
An expert in the Retail Distribution and Franchising Development sector, from developing the business concept to international organisation and management. CEO and President of both national and multinational groups within the fashion sector (President of Europa Fiorucci spa. CEO of Laguna Profumerie spa. CEO of Lvmh, Sephora division).Ever an avid food enthusiast, Mario co-founded the Assaggia Italia format. He leverages strategic relationships to optimise the most suitable pathway to business scalability for each business idea or project.
He developed F Retail's core business in the fields of Food, Fashion and Supplies.Mario is a speaker at international conferences in the retail sector and for several Italian universities.
Luca Burnacci
Founder
He forged his career as a young manager for multinational companies, later becoming Human Resources Director at Nokia Italia SpA. In 2000 he turned his attention to the retail market, covering a number of top management roles for the Policentro Group, gaining extensive, unique experience in the development and management of multipurpose shopping centres in Italy and abroad.
He is an expert in selecting IT, management and cash systems for retail and is the contact person for the creation of industrial and business plans, as well as for the constant monitoring of a project's adherence to its development strategy, both in terms of revenue and cost.
Maria Pia Attolini
Retail & Marketing Director
Expert in retail management and strategic marketing, she has been leading the development of factory outlets for many years and holds the role of General Manager. She is responsible for developing marketing and omni-channel communication plans and CRM strategies.She defines F Retail's marketing strategy in collaboration with its founders and is the reference manager for all projects, on top of supervising project management activities: from a brand's retail development study to subsequent store openings.
A lecturer in marketing and business organisation, she selects resources and training plans to support staff growth and coordinates the resources of the company's main departments, managing critical issues.
Simona Cesario
Franchising dev
Simona started out in Publishing and Design, mainly handling commercial, promotional and communication activities.
She then gained significant experience in the retail sector, specialising in commercial catering management, of which she oversees the entire implementation process, coordinating and monitoring the progress of development activities: from the preliminary stage to the promotional, up to the opening of the store.
She also coordinates and manages franchise development activities for all group projects.
Mara Martegiani
Digital & Marketing Specialist
Following commercial and IT training, she became a manager in the mobile service sector and later an entrepreneur.In her many years of collaborating with F Retail, she has covered various commercial and executive secretarial roles.
Her passion for the internet led her to obtain specialised certifications in digital marketing management, graphic design and copywriting.Today, she coordinates and manages social networks, websites and advertising campaigns, monitors the effectiveness of social media activities and collaborates with marketing management on strategic analysis and reviewing operational materials.
Francesca Ciucci
Food & Beverage Specialist
After earning a Master's degree in Food Science and Technology, she moved to London to kickstart her career. It is there that Francesca discovered the fascinating sectors of catering and retail food consultancy. After returning to Italy, she decided to follow her new passion and take a specialisation course in Food and Beverage Management at the ISTUD Foundation - Business School in Baveno.
Today, she handles all food operations, with a focus on product engineering, kitchen equipment, delivery systems, scouting and coordination of F&B suppliers and food organisation during store openings.
Rubina Rovini
Food Manager
She built up her culinary career with commitment and dedication, obtaining certifications from the Cordon Bleu Academy of Haute Cuisine, participating in the Masterclass of MasteChef Italia's fifth edition and becoming a finalist in the only Italian edition of MasterChef All Stars.
She joins the prestigious team of Villa Crespi alongside Chef Antonino Cannavacciuolo and works on the Coach Kitchen project with Michelin star Filippo Saporito. Today, she works as an entrepreneur and consultant in the catering sector, supporting the development of new start-ups and handling corporate restructuring.With F Retail, she collaborates strategically on the food & beverage offer in retail for all development projects.
Alberto Manzoni
Design Manager
In the course of his career, this Strategic Design expert has worked with multinational companies such as Panasonic, B&B Italia, Technogym and Chicco.
A founder of Labomaki srl, Alberto is currently a professor at the Polytechnic University of Milan and teaches at Attilio Babbi Gelato Academy. "For me, design is research, innovation and culture."For years now, he has been collaborating with F Retail in creating development project formats.
TEAM
Mario Esposito
An expert in the Retail Distribution and Franchising Development sector, from developing the business concept to international organisation and management. CEO and President of both national and multinational groups within the fashion sector (President of Europa Fiorucci spa. CEO of Laguna Profumerie spa. CEO of Lvmh, Sephora division). Ever an avid food enthusiast, Mario co-founded the Assaggia Italia format. He leverages strategic relationships to optimise the most suitable pathway to business scalability for each business idea or project.
He developed F Retail's core business in the fields of Food, Fashion and Supplies.Mario is a speaker at international conferences in the retail sector and for several Italian universities.
Luca Burnacci
Founder
He forged his career as a young manager for multinational companies, later becoming Human Resources Director at Nokia Italia SpA. In 2000 he turned his attention to the retail market, covering a number of top management roles for the Policentro Group, gaining extensive, unique experience in the development and management of multipurpose shopping centres in Italy and abroad.
He is an expert in selecting IT, management and cash systems for retail and is the contact person for the creation of industrial and business plans, as well as for the constant monitoring of a project's adherence to its development strategy, both in terms of revenue and cost.
Maria Pia Attolini
Retail & Marketing Director
Expert in retail management and strategic marketing, she has been leading the development of factory outlets for many years and holds the role of General Manager. She is responsible for developing marketing and omni-channel communication plans and CRM strategies.She defines F Retail's marketing strategy in collaboration with its founders and is the reference manager for all projects, on top of supervising project management activities: from a brand's retail development study to subsequent store openings.
A lecturer in marketing and business organisation, she selects resources and training plans to support staff growth and coordinates the resources of the company's main departments, managing critical issues.
Mara Martegiani
Digital & Marketing Specialist
Following commercial and IT training, she became a manager in the mobile service sector and later an entrepreneur.In her many years of collaborating with F Retail, she has covered various commercial and executive secretarial roles.
Her passion for the internet led her to obtain specialised certifications in digital marketing management, graphic design and copywriting.
Today, she coordinates and manages social networks, websites and advertising campaigns, monitors the effectiveness of social media activities and collaborates with marketing management on strategic analysis and reviewing operational materials.
Francesca Ciucci
Food & Beverage Specialist
After earning a Master's degree in Food Science and Technology, she moved to London to kickstart her career. It is there that Francesca discovered the fascinating sectors of catering and retail food consultancy. After returning to Italy, she decided to follow her new passion and take a specialisation course in Food and Beverage Management at the ISTUD Foundation - Business School in Baveno.
Today, she handles all food operations, with a focus on product engineering, kitchen equipment, delivery systems, scouting and coordination of F&B suppliers and food organisation during store openings.
Rubina Rovini
Food Manager
She built up her culinary career with commitment and dedication, obtaining certifications from the Cordon Bleu Academy of Haute Cuisine, participating in the Masterclass of MasteChef Italia's fifth edition and becoming a finalist in the only Italian edition of MasterChef All Stars.
She joins the prestigious team of Villa Crespi alongside Chef Antonino Cannavacciuolo and works on the Coach Kitchen project with Michelin star Filippo Saporito. Today, she works as an entrepreneur and consultant in the catering sector, supporting the development of new start-ups and handling corporate restructuring.With F Retail, she collaborates strategically on the food & beverage offer in retail for all development projects.
Simona Cesario
Franchising Developer
Simona started out in Publishing and Design, mainly handling commercial, promotional and communication activities.She then gained significant experience in the retail sector, specialising in commercial catering management, of which she oversees the entire implementation process, coordinating and monitoring the progress of development activities: from the preliminary stage to the promotional, up to the opening of the store.
She also coordinates and manages franchise development activities for all group projects.
Alberto Manzoni
Design Manager
In the course of his career, this Strategic Design expert has worked with multinational companies such as Panasonic, B&B Italia, Technogym and Chicco.
A founder of Labomaki srl, Alberto is currently a professor at the Polytechnic University of Milan and teaches at Attilio Babbi Gelato Academy. "For me, design is research, innovation and culture."For years now, he has been collaborating with F Retail in creating development project formats.
GLI CHEF
Roberto Rinaldini
Pastry Chef
Rubina Rovini
Chef
Angelo Troiani
Chef
Pier Giorgio Parini
Chef
GLI CHEF
Roberto
Rinaldini
Pastry Chef
Angelo
Troiani
Chef
Rubina
Rovini
Chef
Pier
Giorgio
Parini
Chef
NETWORK
NETWORK
